Notes from the field
Co-op money, platform economics and the consolidation, written plainly for the people who run the programs.
Rent vs own: the math of marketing platform ownership
A worked example, the honest cases where renting wins, and the number to run before any renewal.
The five questions to ask at your next platform QBR
Bring these. Watch which ones get a slide and which get a follow-up email.
MDF management software: what to actually require in 2027
The RFP templates floating around this category were written for 2015. Here is the bar now.
SproutLoud customers: your platform changed owners. Now what?
SproutLoud was acquired by Ansira in July 2024 and is being folded into a unified platform. A checklist for program owners watching it happen.
BrandMuscle is becoming Ansira: what customers should know
The acquisition closed in July 2024 and the platforms are being unified. If you run a program on BrandMuscle, the next replatforming decision is already on your calendar.
Ansira pricing, explained
There is no public price list. Here is how licensing in this category generally works, and the questions that surface the real number.
Co-op marketing software, explained
What the platforms actually do, who licenses them, and the ownership question nobody asks in the demo.
The co-op billions nobody spends
Somewhere between $14 billion and $35 billion in co-op funds goes unclaimed every year. It is not a mystery. It is a workflow problem.
Field notes, by email
One useful piece at a time. No drip sequence.